search query: @author Carson, D. / total: 16
reference: 14 / 16
| Author: | Carson, D. |
| Title: | Some exploratory models for assessing small firms' marketing performance (a qualitative approach) |
| Journal: | European Journal of Marketing
1990 : VOL. 24:11, p. 5-51 |
| Index terms: | MARKETING STRATEGY SMALL BUSINESS MARKETING MODELS |
| Language: | eng |
| Abstract: | There are the following articles: Marketing and small firms, Marketing technology transfer, The marketing models, Some case histories |
SCIMA