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| Author: | Carson, D. Cromie, S. |
| Title: | Marketing planning in small enterprises: a model and some empirical evidence. |
| Journal: | Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 5-18 |
| Index terms: | MARKETING MANAGEMENT SMALL BUSINESS |
| Language: | eng |
| Abstract: |
SCIMA