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| Author: | Kaynak, E. Hudanah, B. I. |
| Title: | Operationalising the relationship between marketing and economic development : some insights from less-developed countries. |
| Journal: | European Journal of Marketing
1987 : VOL. 21:1, p. 48-65 |
| Index terms: | MARKETING DEVELOPING COUNTRIES DEVELOPMENT ECONOMICS |
| Language: | eng |
| Abstract: | The problems of marketing work in developing countries are discussed. The growing interest in the role of marketing and economic development is explained. The relationship between the marketing system of a country and its economic development is operationalized. The importance of marketing is stressed. Its contributions to development are listed and analyzed. Market and marketing system characteristics of the developing countries are outlined. The evolution of the system is described and compared with that in the developed countries. Statistical data are presented about economic and marketing system development indicators. Conclusions are summarized. |
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