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| Author: | Maricourt, R. D. |
| Title: | Les principes et techniques de marketing sont-ils applicables aux pays en voie de developpement? |
| Journal: | Revue Francaise du Marketing
1987 : MAR-APR, 112, p. 5-17 |
| Index terms: | DEVELOPING COUNTRIES MARKETING DEVELOPMENT ECONOMICS |
| Language: | fre |
| Abstract: |
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