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| Author: | Zhang, Y.J. Chen, J.Q. Wen, K-W. |
| Title: | Characteristics of Internet users and their privacy concerns: A comparative study between China and the United States |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:2, p. 1-16 |
| Index terms: | Marketing Consumers Internet Electronic commerce Privacy Culture Research Asia China USA |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | Concern about the privacy of online consumers is a global issue. Given the global nature of the Internet, companies planning and implementing e-commerce have to understand differences in privacy concerns of consumers in different cultures with different social / economic contexts to become effective in business. This study analyzes and compares the privacy concerns of online consumers in China and the United States, identifies major factors related to these concerns, and discusses the cultural / social / economic backgrounds of the related phenomena found in the study. |
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