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| Author: | Fitchett, J. |
| Title: | Marketing sadism: Super-Cannes and consumer culture |
| Journal: | Marketing Theory
2002 : SEP, VOL. 2:3, p. 309-322 |
| Index terms: | Marketing Consumers Culture Psychology Sociology Society Future |
| Language: | eng |
| Abstract: | This article examines the possibilities and futures of consumer society and the progression of a post-moral marketing paradigm through a critical review of J.G. Ballard's Super-Cannes. |
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