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| Author: | Higgins, J. M. Mcallaster, C. |
| Title: | Want Innovation? Then Use Cultural Artifacts That Support It |
| Journal: | Organizational Dynamics
2002 : VOL. 31:1, p. 74-84 |
| Index terms: | INNOVATION CULTURE ORGANIZATION ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Today, most companies are seeking to become more innovative. One of the major ingredients in achieving increased levels of innovation is aligning the organization's cultural artifacts with its innovation effort Managing a culture is important to strategic management and to implementing change, but the focus of culture management is usually limited to values. Companies such as Corning Inc., 3M Company, Cirque de Soleil, Nortel Networks Corp., GSD&M advertising agency and numerous other successful innovators consistently employ at least four other powerful cultural artifacts when seeking increased innovation. While using these artifacts does not guarantee more innovation, not using them almost certainly guarantees failure to achieve increased innovation. |
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