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| Author: | Rosenbloom, B. Larsen, T. |
| Title: | Communication in international business-to-business marketing channels. Does culture matter? |
| Journal: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 309-315 |
| Index terms: | BUSINESS-TO-BUSINESS INTERNATIONAL MARKETING MARKETING CHANNELS CULTURE |
| Language: | eng |
| Abstract: | This article examines does cultural variations influence channel communications, and if they do, how they effect. Article also examines international business-to-business marketing channels and comprises them to channel members which represent different culture. |
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