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| Author: | Caldwell, M. Woodside, A.G. |
| Title: | The role of cultural capital in performing arts patronage |
| Journal: | International Journal of Arts Management
2003 : SPRING, VOL. 5:3, p. 34-50 |
| Index terms: | Arts Culture Case studies Marketing Research |
| Language: | eng |
| Abstract: | There is substantial evidence suggesting that cultural capital (CC), a resource associated with social class, structures patronage of performing arts. Yet the relationship btw. CC and performing arts consumption lacks clarity. The authors demonstrate that consumption motivations observed in behavioural processes in data collected from 12 cases low and high CC consumers fit within contingent patterns of theory refinement, by synthesizing the research literature and data analysis. It is found that complementary factors such as age, gender/identity, self-concept, personality etc. modify CC influence on performing arts patronage. Consequently, such combining of case study data with theory captures close-to-sufficient varieties of complex processes in natural human environments. |
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