search query: @indexterm culture / total: 1605
reference: 444 / 1605
| Author: | Crompton, P. Head, M. |
| Title: | Fostering Entrepreneurs in a Business English Course |
| Journal: | Journal of Language for International Business
2003 : VOL. 14:2, p.11-24 |
| Index terms: | MANAGEMENT EDUCATION LANGUAGES CULTURE |
| Language: | eng |
| Abstract: | This paper reports on the content and methodology employed in a recent English course for business faculty students. The content theme of entrepreneurship was the basis for a range of business language activities. The course aimed to promote the reading of discipline-based texts and authentic Web-based business texts. Students developed a market research instrument and presented a business plan to an audience of potential "investors." Readings about successful contemporary entrepreneurs (both international and regional) were used to stimulate both student motivation and awareness of issues relating to SME development. Course evaluations indicated that the theme of entrepreneurship was considered both motivating and relevant to the students' future careers. |
SCIMA