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| Author: | Hung, C. |
| Title: | Cultural influence on relationship cultivation strategies : multinational companies in China |
| Journal: | Journal of Communication Management
2004 : VOL. 8:3, p. 264-281 |
| Index terms: | CHINA CULTURE PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | This article examines the role of culture in relationship cultivation in multinational companies in China. From 36 multinational companies in China is interviewed 40 participants because the author want to know how multinational companies practice relationship management in China and which kind of role culture has in relationship-building process. |
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