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| Author: | Johansson, J. |
| Title: | Halting the US marketing juggernaut |
| Journal: | European business forum EBF
2004 : AUTUMN, 19, p. 30-32 |
| Index terms: | Marketing Advertising Brands Culture USA |
| Language: | eng |
| Abstract: | Anti-American sentiment has spiralled since the war in Iraq. Now U.S. advertisers are having to downplay their roots and adapt products to local cultures. |
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