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| Author: | Frank, B. Geppert, K. |
| Title: | Are small recipients overlooked by sponsors? An empirical note |
| Journal: | Journal of Cultural Economics
2004 : MAY, VOL. 28:2, p. 143-156 |
| Index terms: | Advertising Sponsorship Culture Arts Germany |
| Language: | eng |
| Abstract: | This short paper focuses on sponsoring using data collected on the revenue structure of cultural institutions in Berlin and Hamburg. The analysis indicates that for smaller institutions the income per visitor is larger, and therefore the results are considered to show at least partly altruistic behaviour of sponsors. |
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