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| Author: | Church, R. |
| Title: | Trust, Burroughs Wellcome & Co. and the foundation of a modern pharmaceutical industry in Britain, 1880-1914 |
| Journal: | Business history
2006 : JUL, VOL. 48:3, p. 376-398 |
| Index terms: | pharmaceutical industry manufacturing retailing networks culture companies history United Kingdom |
| Language: | eng |
| Abstract: | In this article, reviewed is the theoretical literature and the limited empirical research on trust in relation to business activity and organizations (here as: org. / orgs). The early history of Burroughs Wellcome & Co. reveals the importance of trust in building a cohesive org. and in establishing a reputation with the medical profession and with the trade. The construction of trust is shown to have been an essential dimension in the company's growth in getting the leading pharmaceutical manufacturer in Britain by 1914. |
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