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| Author: | Addis, M. |
| Title: | New technologies and cultural consumption - edutainment is born! |
| Journal: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 729-736 |
| Index terms: | education consumer behaviour experience culture consumption |
| Language: | eng |
| Abstract: | This study examines the features of edutainment consumption and analyses how new technologies affect it. Among others findings show that the use of new technologies stimulating individual's all senses allows the recreation of the content of message both in terms of entertainment and education. Virtual edutainment environment (VEE), a new form, is given to the message where the interaction with customers takes place. |
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