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| Author: | Richards, G. Wilson, J. |
| Title: | Developing creativity in tourist experiences: a solution to the serial reproduction of culture? |
| Journal: | Tourism Management
2006 : DEC, VOL. 27:6, p. 1209-1223 |
| Index terms: | creativity culture experience tourism |
| Language: | eng |
| Abstract: | This article discusses the development of creative spaces, creative spectacles and craetive tourism from the perspective of supply and demand. The need for creativity in developing new products and how to address the challenge of serial reproduction are discussed, and examples of creative tourism projects are investigated and contrasted to traditional models of cultural tourism. |
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