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| Author: | Suri, J.F. Howard, S.G. |
| Title: | Going deeper, seeing further: Enhancing ethnographic interpretations to reveal more meaningful opportunities for design |
| Journal: | Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 246-250 |
| Index terms: | markets consumers customers culture |
| Freeterms: | ethnography |
| Language: | eng |
| Abstract: | This article takes a look at ethnographic research in today's marketplace, offering 10 ways to explore corporate ethnography to achieve deeper understanding and uncover more valuable insights. |
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