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| Author: | Moore, E, S. Lutz, R. J. |
| Title: | Children, advertising, and product experiences: a multimethod inquiry |
| Journal: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48 |
| Index terms: | Consumer research Consumer behaviour Product image Brand choice Children Young people |
| Language: | eng |
| Abstract: | This article reports the results of two studies, representing a combination of positivist and interpretovist research methods, to examine children's responses to advertising and product usage. |
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