search query: @indexterm YOUNG PEOPLE / total: 162
reference: 64 / 162
| Author: | Krugman, D.M. King, K.W. |
| Title: | Teenage exposure to cigarette advertising in popular consumer magazines |
| Journal: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 183-188 |
| Index terms: | ADVERTISING PERIODICALS INDUSTRY TOBACCO INDUSTRY YOUNG PEOPLE |
| Language: | eng |
| Abstract: | The tobacco industry indicates that it does not advertise in magazines that reach a high percentance of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teenage audience. |
SCIMA