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| Author: | White, R. |
| Title: | Keeping young and beautiful ... |
| Journal: | Admap
2005 : SEP, VOL 40:8, p. 18-19 |
| Index terms: | Marketing Young people |
| Language: | eng |
| Abstract: | The youth market is extremely complex, which makes marketing to it notoriously tricky. This article outlines some of the characteristics of youth, and some reasons why it is worth marketing to young people in the first place. |
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