search query: @indexterm YOUNG PEOPLE / total: 162
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| Author: | Watkins, S. |
| Title: | The power of influence in the youth market |
| Journal: | Admap
2005 : SEP, VOL 40:8, p. 23-25 |
| Index terms: | Marketing Brands Communication Young people |
| Language: | eng |
| Abstract: | Who really influences youth buyers' choices? How to tell the difference between true influencers and their imitators. The article looks at influential individuals and the word-of-mouth benefit they can bring to brands. |
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