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| Author: | Buchanan, S. |
| Title: | How Durex sold sex to a youth audience |
| Journal: | Admap
2005 : SEP, VOL 40:8, p. 26-28 |
| Index terms: | Marketing Brands Products Young people |
| Language: | eng |
| Abstract: | Sex sells, but can it work when sex is the product? The article deals with how Durex solved the problem. |
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