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| Author: | Gherrissi-Labben, T. Johnson, C. |
| Title: | Developing the image of the "young tourist": details from Swiss festifals |
| Journal: | Tourism review
2004 : VOL. 59:1, p. 25-33 |
| Index terms: | tourism young people consumer behaviour Switzerland |
| Language: | eng |
| Abstract: | This article takes a look at the young tourism by presenting the findings of an study of young tourists attending cultural festivals in Switzerland. The study proposes the consumer behaviour of young tourists regarding their choice of for instance accommodation and travel. The findings show that young tourists highlight leisure activities, information from the internet and cleanliness in accommodation. They are also extremely loyal to a particular country. |
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