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| Author: | Dermody, J. Hanmer-Lloyd, S. Scullion, R. |
| Title: | Young people and voting behaviour: Alienated youth and (or) an interested and critical citizenry? |
| Journal: | European Journal of Marketing
2010 : VOL. 44:3/4, p. 421-435 |
| Index terms: | marketing politics political parties young people trust voting elections United Kingdom |
| Language: | eng |
| Abstract: | This paper aims at exploring the impact of trust, cynicism and efficacy (henceforth as: t-c-and-eff.) on young peoples' (non)voting behaviour during the 2005 British general election. Survey data is collected from over 1,100 interviewer-administered questionnaires with young 1st time voters during the 3-week period following the British general election in May 2005. In order to measure the levels of t-c-and-eff., validated attitudes statements were used. It is shown that young people are generally distrusting of and very cynical about politicians and the Prime Minister. Hence, in part, the data support the existing evidence that cynicism contributes to feelings of political alienation. However, it is also indicated that whereas young people can be highly distrusting and cynical, they can also be interested in the election and vote. |
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