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| Author: | Gaeth, G. J. Heath, T. B. |
| Title: | The cognitive processing of misleading advertising in young and old adults. |
| Journal: | Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 43-54 |
| Index terms: | ADVERTISING RESEARCH YOUNG PEOPLE CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA