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Author:Franke, G.
Title:Transformation of banks and bank services
Journal:Journal of Institutional and Theoretical Economics
1998 : MAR, VOL. 154:1, p. 109-133
Index terms:ECONOMICS
BANKS
SERVICE
Language:eng
Abstract:This paper analyzes the transformation of banks driven by innovations in financial products and in information technology, the liberalization of financial markets, and changes in bank regulation. A bank faces various strategic choices including its positioning in the life cycle of financial products and the range of products to be supplied. A peculiarity of the life cycle of a financial product is its demystification, characterized by its unbundling and private bundling of customers, and the marketization, characterized by its unbundling and private bundling of customers, and the marketization.
SCIMA record nr: 173317
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