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| Author: | Simpson, D. |
| Title: | Trust and assurance |
| Journal: | Economic Affairs
2001 : MAR, VOL. 21:1, p. 23-28 |
| Index terms: | CORPORATE CULTURE GLOBALIZATION REGULATIONS TRUST |
| Language: | eng |
| Abstract: | Pervasive regulation diminished the importance of trust within corporate cultures by making every company appear equally trustworthy in the eyes of the uninformed consumer. In an unregulated global market corporate trustworthiness may once again become a critical competitive asset. |
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