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| Author: | Eggers, B. |
| Title: | Lean Management: Kundenorientierung in der Assenkuranz = Lean Management: customer orientation in insurance companies |
| Journal: | Zeitschrift Führung + Organisation
1994 : MAR-APR, VOL. 63:2, p. 104-106, 113-115 |
| Index terms: | OFFICE MANAGEMENT MANAGEMENT TECHNIQUES CUSTOMERS INSURANCE COMPANIES |
| Language: | ger |
| Abstract: | The concept of lean management has been intensively discussed in the past two years. In this connection over fifty monographs and handbooks only in German language have been published. The question "What is new about lean management?" is addressed. The problem of market segmentation is examined. Some of the main characteristics of the customers of insurance companies are described and analyzed. It is shown how the major contents of lean management concept can be applied to the insurance industry. It is also demonstrated that slimming of insurance products through innovation management can increase customer satisfaction. |
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