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Author: | Dubinsky, A.J. Anderson, R.E. Mehta, R. |
Title: | Importance of alternative rewards: impact of managerial level |
Journal: | Industrial Marketing Management
2000 : SEP, VOL. 29:5, p. 427-440 |
Index terms: | Motivation Pay incentives Sales management |
Language: | eng |
Abstract: | What rewards are important to sales managers? Does the importance of different types of rewards vary across sales management hierarchical levels? The answers have become increasingly more urgent with dramatic changes in the composition of the workforce. |
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