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| Author: | Kladroba, A. |
| Title: | Data Warehousing und Data Mining aus Sicht des deutschen Datenschutzrechts: einige Anmerkungen am Beispiel von Rabattkarten |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:4, p. 269-276 |
| Index terms: | Data mining |
| Language: | ger |
| Abstract: | The paper discusses the conflict between the processes of Knowledge Discovery in Databases (KDD) and data protection using the example of customer cards. |
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