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| Author: | Weiber, R. Adler, J. |
| Title: | Hemmnisfaktoren im Electronic Business. Ansatzpunkte einer theoretischen Systematisierung und empirische Evidenzen |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:SPECIAL, p. 5-18 |
| Index terms: | INFORMATION TECHNOLOGY ELECTRONIC COMMERCE EMPIRICAL RESEARCH EFFECTIVENESS |
| Language: | ger |
| Abstract: | Returns from investments in information technology seem currently not to match company expectations. These paradoxes are caused by deficiencies in effectiveness and efficiency. The authors first develop a typology of possible obstacles in e-business, which are responsible for the occurrence of such paradoxes. The postulated relationships between the identified deficiencies and the effectiveness and efficiency paradoxes are empirically tested by a structural equation model. Based on the re sults, some implications are presented to overcome these obstacles. The paper provides a substantial list of references on this subject. |
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