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| Author: | Wirtz, B. W. Olderog, T. Mathieu, A. |
| Title: | Preis-Management fur Business-to-Business- Marketplatze im Internet |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:SPECIAL, p. 33-46 |
| Index terms: | PRICES MANAGEMENT MARKETS INTERNET |
| Language: | ger |
| Abstract: | With the growing electronical co-ordination and processing of transactions between organisations, the significance of lnternet-B2B-marketplaces is increasing at a fast rate. Internet-B2B-marketplaces are characterised by economies of scale, network externalities, and lock-in- effects, whose interaction leads to increasing returns, making the quick attainment of a critical mass a decisive success factor. Thus, the price management of B2B- marketplaces - playing a significant role for the attainment of critical mass - has to be adjusted according to the characteristics of B2B - marketplaces. For this, a model which incorporates the structural features of B2B- marketplaces is developed. Within the model, it is examined how certain factors that influence the reservation price of potential participants interact. |
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