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| Author: | Woratschek, H. Roth, S. Pastowski, S. |
| Title: | Geschaftsmodelle und Wertschopfungskonfigurationen im Internet |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:SPECIAL, p. 57-71 |
| Index terms: | INTERNET MODELS VALUE THEORY ANALYTICAL REVIEW |
| Language: | ger |
| Abstract: | In this article the variety of business models on the Internet is reduced to three basic forms. The authors present a universal typology of value configuration models, which differentiates value chains, value shops and value networks. In addition, the analysis of theories from various fields identifies potential sources of value creation for e-Business firms. Grounded in these findings, the authors develop a typology of business models on the Internet, that provides a theoretical framework for the strategic analysis and planning of e-Business firms. The paper provides a substantial list of references on this subject. |
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