search query: @indexterm Environment / total: 1650
reference: 84 / 1650
| Author: | Preuss, L. Dawson, D. |
| Title: | On the quality and legitimacy of green narratives in business: a framework for evaluation |
| Journal: | Journal of Business Ethics
2009 : JAN II, VOL 84:2, p. 137-149 |
| Index terms: | management environment models evaluation |
| Language: | eng |
| Abstract: | Narrative has increased its importance as a tool for understanding organizations, and it has a significant impact on the perception of environmental issues in business. The purpose of this article is to develop a framework for the evaluation of narratives. The model works in two stages: horizontal reading examines the surface, textual features, instrumental devices and the narrative's integrity as a text, whereas vertical reading examines the value assumptions that the authors and readers bring to the text. The framework is then applied in practice, testing it on a narrative about the relationship between business and environment, by a supply chain manager of a British manufacturing firm. |
SCIMA