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| Author: | Catellani, A. |
| Title: | Environmentalists NGOs and the construction of the culprit: semiotic analysis |
| Journal: | Journal of communication management
2011 : VOL. 15:4 p. 280-297 |
| Index terms: | business communication environment management ethics sustainable development internet |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | This paper examines how environmentalist non-governmental organizations (NGOs) construct the figures of guilty and evil businesses in texts published on the web sites of two ironic prizes. The study is based on textual semiotics and a semiotic-based approach to rhetoric. The web sites are analysed in order to identify different models and strategies of criticism. It is identified a series of critical strategies: semantic/paradigmatic, syntagmatic/meta-textual, referential, narrative and inter-textual criticisms. |
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