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| Author: | Menguc, B. Auh, S. Ozanne, L. |
| Title: | The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance |
| Journal: | Journal of Business Ethics
2010 : JUN III, VOL. 94:2, p. 279-298 |
| Index terms: | environment strategy entrepreneurship stakeholders theories |
| Freeterms: | legitimacy institutional pressure resource-based view |
| Language: | eng |
| Abstract: | There are two questions as to the literature on the effective management of business and natural environment: 1. What is the interactive effect btw. internal and external drivers on a proactive environmental strategy (PES)? and 2. Does a PES influence firm's performance? Based on the resource-based view for the internal drivers' perspective (hereafter as: prcp.) and institutional and legitimacy theories for the external drivers' prcp., it is suggested herein that the effect of entrepreneurial orientation on a PES is moderated by the intensity of government regulations and customers' sensitivity to environmental issues. In addition, the relationship btw. the PES and a firm's performance as to sales and profit growth is also explored etc. |
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