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Author: | Tan, B. |
Title: | Computer-mediated communication and majority influence |
Journal: | Management Science
1998 : SEP, VOL. 44:9, p. 1263-1278 |
Index terms: | MANAGEMENT COMPUTER PROGRAMMING COMMUNICATION |
Language: | eng |
Abstract: | Strong majority influence can potentially harm organizational decisions by causing decision makers to engage in groupthink. This study examines whether and how computer-mediated communication (CMC) can reduce majority influence and thereby enhance the quality of decisions in some situations. To measure the impact of CMC on majority influence, three settings (unsupported, face-to-face CMC and dispersed CMC) were compared. Matching laboratory experiments were carried out in the US and Singapore. |
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