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| Author: | Bearchell, C. A. |
| Title: | Future trends and possibilities (57) Tailoring your computer programs to better meet your needs |
| Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.557 |
| Index terms: | COMPUTERS COMPUTER PROGRAMMING |
| Language: | eng |
| Abstract: | As the competition becomes fiercer all the time the executives need immediate, exact, summary information regarding production and financial costs, income, expenditures, and other conditions. The EIS (Executive Information System) is a package of new programs that can give it to them. |
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