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Author: | Johnson, L. W. Ringham, L. Jurd, K. |
Title: | Behavioural segmentation in the Australian wine market using conjoint choice analysis. |
Journal: | International Marketing Review
1991 : VOL. 8:4, p. 26-31 |
Index terms: | CONSUMER BEHAVIOUR MARKET SEGMENTATION CLUSTER ANALYSIS WINE INDUSTRY AUSTRALIA |
Language: | eng |
Abstract: |
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