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| Author: | Lorenz, A. |
| Title: | The British car is dead, long live the British car |
| Journal: | Management Today
1994 : AUG, p. 36-42 |
| Index terms: | MOTOR VEHICLES INDUSTRY UNITED KINGDOM CARS |
| Language: | eng |
| Abstract: | The Rover sale is only a footnote in the history of an industry that has been recreated in a different form. Late on Saturday, 29 January, as he settled down t sleep in a small mountain hotel in the upper Bavarian village of Ascha, George Simpson at last permitted himself a moment of reflection. An hour earlier, Simpson, chairman of Rover group and deputy chief executive of its parent company, British Aerospace, had finally completed the sale of Britain's largescale carmaker to BMW. |
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