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| Author: | |
| Title: | All or nothing ? Adopting an integrated approach to merchandise management |
| Journal: | Retail Business
1998 : MAR, 481, p. 1-15 |
| Index terms: | INFORMATION TECHNOLOGY SALES PROMOTION MANAGEMENT SYSTEM |
| Language: | eng |
| Abstract: | Merchandise management systems (MMS) used to be comparatively straightforward and simple. Today is different, suppliers tend to emphasize the "total solutions" approach, offering everything from till systems to financial applications. Talk is of "enterprise-wide" integration with, in some definitions at least, that enterprise no longer restricted to a single company but embracing trading partners at both ends of the supply chain. |
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