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| Author: | Ewing, G. Sarigöllü, E. |
| Title: | Assessing consumer preferences for clean-fuel vehicles: a discrete choice experiment |
| Journal: | Journal of Public Policy and Marketing
2000 : SPRING, VOL. 19:1, p. 106-118 |
| Index terms: | Consumer choice Environmental protection Motor vehicles industry |
| Language: | eng |
| Abstract: | The authors assess preferences for clean-fuel vehicles (CFVs) versus the conventional vehicle using a discrete choice experiment. The results show that though consumers value environmental impact, vehicle performance characteristics are critical to choice. The authors find that regulation is not sufficient to create a market to CFVs, and they indentify three market segments to which CFVs should be distinctly positioned and targeted. |
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