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reference: 76 / 167
Author: | Mumel, D. Snoj, B. |
Title: | How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name? |
Journal: | Markt
1999 : VOL. 38:3-4, p. 155-166 |
Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR REFERENCE GROUPS CLUSTER ANALYSIS |
Language: | eng |
Abstract: |
SCIMA