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| Author: | Cases, A-S. |
| Title: | Perceived risk and riskreduction strategies in Internet shopping |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. |
| Index terms: | Electronic commerce Internet Risk management Cluster analysis |
| Language: | eng |
| Abstract: | The author focuses on the appearance of new kinds of risk and new risk-relievers in electronic buying situations. A qualitative study was conducted in order to identify risk dimensions and risk-relievers. The links between risk and risk-relievers were taken into account. A quantitative survey was also conducted in order to measure perceived risk level and risk-reliever utility, and to present a cluster analysis of consumer risk-reduction behaviour based on risk-reliever utility scores. |
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