search query: @indexterm CLUSTER ANALYSIS / total: 167
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| Author: | Yuksel, A. |
| Title: | Market segmentation based on customers' post-purchase performance evaluation: a case of tourist diners |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 15:1, p. 1-18 |
| Index terms: | Market segmentation Market share Tourist industry Restaurants Catering industry Consumer satisfaction Cluster analysis |
| Language: | eng |
| Abstract: | This study adopted a postpurchase performance evaluation based segmentation approach. Tourists' perceptions of restaurant services were examined in order to understand whether tourists could be grouped into distinct segments. The study further explored whether composition of factors influencing dining satisfaction differed between segments. A factor-clustering method identified five distinct segments. |
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