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| Author: | LaCava, G. J. Tull, D. S. |
| Title: | Determining the expected value of information for new product introduction. |
| Journal: | Omega
1982 : VOL. 10:4, p. 383-389 |
| Index terms: | BAYESIAN STATISTICS MARKETING INFORMATION NEW PRODUCTS VALUE ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA