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| Author: | Ng, D. Westgren, R. Sonka, S. |
| Title: | Competitive blind spots in an institutional field |
| Journal: | Strategic Management Journal
2009 : APR, VOL. 30:4, p. 349-369 |
| Index terms: | competition stakeholders cluster analysis animal farming companies USA models |
| Freeterms: | value-based management value chains |
| Language: | eng |
| Abstract: | Competition can be interpreted differently by multiple stakeholders of a value chain. Because of managerial blind spots (hereafter as: m-b-s.), various interpretations of competition are less than apparent to management, though. In order to explain such blind spots, this paper develops a conceptual model based on overconfidence biases in which managers develop a 'self-centered' view of competition blinding them from the competitive beliefs of their value chain customers. Thus, differences in competitive beliefs arise and are argued to contribute to m-b-s. In order to empirically investigate m-b-s., the competitive perceptions held by various members of a swine genetics value chain are explored. Using cluster and MANOVA analyses, it is shown that these members don't share a common consensus as to key attributes and competition groupings. |
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