search query: @indexterm Cluster analysis / total: 167
reference: 137 / 167
Author: | Punj, G. Stewart, D. W. |
Title: | Cluster analysis in marketing research : review and suggestions for application. |
Journal: | Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 134-148 |
Index terms: | CLUSTER ANALYSIS MARKETING RESEARCH |
Language: | eng |
Abstract: |
SCIMA