search query: @indexterm Cluster analysis / total: 167
reference: 134 / 167
| Author: | DeSarbo, W. S. Soete, G. de |
| Title: | On the use of hierachical clustering for the analysis of nonsymmetric proximities. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610 |
| Index terms: | CLUSTER ANALYSIS BRAND CHOICE MARKET STRUCTURE |
| Language: | eng |
| Abstract: |
SCIMA