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| Author: | Hagerty, M. R. |
| Title: | Improving the predictive power of conjoint analysis : the use of factor analysis and cluster analysis. |
| Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 168-184 |
| Index terms: | CONSUMER RESEARCH CONJOINT ANALYSIS CLUSTER ANALYSIS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA